Today is an exciting day for SonicWall and our channel partners.  As part of SonicWall’s transition to an independent company owned by Francisco Partners and Elliot Management and to affirm our 100% channel strategy, we are launching the new SonicWall SecureFirst Partner Program.  We thought long and hard on what to name our new program.  So why SecureFirst?  SECURE – because for SonicWall, security is our mission – it’s all we do and it’s what motivates us every day – to protect our customers from the constantly evolving cyber threat landscape.  And FIRST – because our partners and customers always come first!

SecureFirst is now the way our channel partners worldwide access the entire SonicWall portfolio of technology and solutions – from our best-in-class next-generation firewalls, SonicWall Capture for advanced threat protection, access security, email security and Security-as-a-Service.  With SecureFirst, all of these solutions will continue to be available through SonicWall’s network of valued Distributors, so partners can continue to source SonicWall products uninterrupted, in the way they are accustomed. Partners will find several program levels in SecureFirst, allowing them to commit to SonicWall solutions at a level that is right for their security practices. With the different levels of commitment to the program come differentiated levels of rewards and benefits. Central to the new program is Reward for Value, SonicWall’s partner profitability framework that rewards partners for the value they bring to selling, implementing, and supporting SonicWall solutions. Both up-front discounts and back-end rewards have all been refreshed with the new program and are optimized for partners growing their security practice with SonicWall. New sales and technical enablement will become available as well as new programs to help partners leverage greater services and support opportunity with their SonicWall solutions.  When you add it all up, SecureFirst has the horsepower to deliver high performance and deep security solutions with unparalleled protection for your customers, while driving accelerated reward and value for your business.

Sign up for SecureFirst today. We encourage all partners – whether you are legacy SonicWall, legacy Dell or a new partner looking to onboard with SonicWall — to enroll in the SecureFirst Partner Program.  The process is simple and straightforward. Further details can be found at the new partner website www.sonicwall.com/partners.

With a twenty-five year legacy as a security industry leader, we couldn’t be more excited about the launch of the new program.  Partnering has always been at the heart of SonicWall’s strategy and the partner program is an important part of that.  But equally important is the commitment we make to the channel and the deliberate dependence we have on our partners.  And the entire SonicWall team of security professionals that is dedicated to the success of our partners and their customers. These things will never change.  They are just as much a part of the new SonicWall as they’ve always been.  Thanks for investing in your partnership with the new SonicWall.  As always, we want to hear from you.  Find us on Twitter @SonicWall and @sppataky.

“We are pleased that the Secure First Partner Program rewards committed partners for the value they provide to customers, provides sufficient product margin and rebates, and offers discounted training and incentives for new SonicWall partners to grow their SonicWall practice.

Western NRG has been working with SonicWall exclusively for over a decade. We provide customers with custom-fit SonicWall configuration, ongoing appliance management, network reporting, and expert network security support. We are excited for what lies ahead as SonicWall begins this new chapter and continues to deliver the world’s best security solutions.” Said Timothy Martinez, President and CEO of Western NRG, Inc.

“For over a decade, SonicWall has been such a great and valuable partner across Latin America. A channel-centric vendor that provides profitable growth opportunity for us and our resellers on the cyber security segment helping small, medium and large customers to protect their infrastructure and applications,” said Rafael Paloni, President Latin America, Network1 ScanSource.